“The percentage of single page sessions in which there was no interaction with the page.” Universal Analytics defines bounce rate as: They both measure bounce rate differently. Google Analytics currently has two data collection technologies: Universal Analytics and GA4. And then they close their browser seconds later. And after reading that second article, they close their browser.īut, because the visitor left your site on the second article, it will increase that page’s exit rate.īounce rate, on the other hand, is the percentage of people who land on a page and leave that same page.įor example, a visitor lands on an article on your blog. Then, they click on an internal link and land on another article. Exit RateĮxit rate is the percentage of people who leave a particular page after visiting any number of pages on a website.įor example, say a visitor lands on an article on your blog. Plus, a lower bounce rate usually indicates that your content is engaging or useful.Īnd Google definitely cares about that. When someone “fixes” your bounce rate, they’re usually addressing one of these issues. Why?Ī high bounce rate is often a symptom of weakness in other SEO factors like: (Although some studies have shown a correlation between bounce rate and ranking.)īut you should try your best to improve your bounce rate. And one Google has repeatedly said does not directly influence rankings. How have my bounce rates changed over time?īounce rate is not a confirmed Google ranking factor.How do my campaign bounce rates compare to each other?.How do my webpage bounce rates compare to each other?.How does my website bounce rate compare to industry benchmarks?.To sum up, your question shouldn’t be: What is a good bounce rate? Here are some average bounce rates by traffic source, according to CXL: Your bounce rate can also vary dramatically by traffic source (where your visitors come from). This means that a high bounce rate is generally above 45% in ecommerce, but above 90% on blogs. Here are some average bounce rates for different types of websites and webpages, according to Custom Media Labs: While you want your bounce rate to be as low as possible, bounce rates can also vary depending on the industry, page type, and even seasonality. What Is a Good Bounce Rate?Ī good bounce rate is around 40% or lower, while a bounce rate of 60% or higher may be an indication that you need to evaluate your page content and make it more helpful and engaging for users. Let’s learn more about bounce rates and how to improve them. While some bounces are unavoidable, a high bounce rate may indicate that your content is unsatisfactory or poorly optimized. It indicates how frequently users visit your site without interacting or exploring further. You may find issues such as slow load times, navigation issues, or irrelevant content that are impacting your bounce rate.īounce rate is the percentage of visitors who leave a website after viewing only one page. High bounce rates can indicate that a website's content or design is not engaging or relevant to visitors.Īnalyzing the bounce rate on your pages can give you paths to improvement. We define what bounce rate is and why it matters for SEO.
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